The automotive industry is experiencing radical upheaval. The Audi Group is likewise in the process of redefining itself for the future and playing an instrumental role in shaping the transformation as we head into a new age of mobility. Step by step, the Company is implementing its strategy.

Unleash the beauty of sustainable mobility

Sustainable mobility means:

  • In the long term, we will offer CO₂-neutral premium mobility.
  • In the medium term, we will offer the strongest range of electric models amongst the premium competitors.
  • By the middle of the coming decade, we will sell about a million electrified cars each year.
  • By 2025, we will have reduced the CO₂ footprint of the Audi fleet by about 30 percent over the entire lifecycle. In this way, we will improve Audi’s environmental impact.
  • We aim to be completely CO₂-neutral by 2050 at the latest.
Unleash the beauty means:
  • We want to be the most progressive premium brand with the best customer experience.
  • We want to be the brand with the greatest appeal, fascinating customer-relevant innovations and breathtaking design.
Our mission:

Our mission:

We act purposefully, systematically and with our full efforts – in other words, consistently. That is why our mission is “Consistently Audi.”

What are our goals?

  1. Consistently customer
    We want Audi to become the company with the most satisfied customers.
  2. Consistently electric
    We will move to the forefront of electric mobility.
  3. Consistently connected
    We are creating an open digital ecosystem.
  4. Consistently sustainable
    We conduct our business responsibly, transparently and with integrity. We act in harmony with ecology and economy and with a clear long-term perspective.

Audi Brussels, Montage: Audi e-tron

Operations & Integrity 01/29/2020

CO₂ – the currency of the future

How Audi is shrinking its corporate carbon footprint and why this is key to making itself future-proof – a look at the new “consistently Audi” strategy.

Read more


Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.



    You are using an unsupported browser to access this website. To get the best User-Experience while visiting the website, please use the latest versions of Chrome, Firefox, Safari or Edge.

    Thank you very much for your visit.
    Your Audi Team

    The international Audi website

    Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

    Audi of America: models, products and services

    Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers.

    Switch to

    Error report

    The feedback form is currently unavailable.
    Please try again later.

    You may deactivate your ad blocker to view the feedback form.